Christchurch bathroom showroom spotlight: Bath Co

Who are Bath Co?

Bath Co began back in 1950 when Michael Smail noticed a gap in the market for quality and sophisticated bathrooms. Originally known as Smail & Co, the company has steadily grown over the last six decades and now offer high-quality front of wall products. 

Continually pushing the boundaries and developing new products and technologies, the family-run business has manufacturing and distribution centres in both Auckland and Christchurch. The company also focuses on ensuring its products are as sustainable and eco-friendly as possible.  

Working, selling and manufacturing their products locally means they are a very popular option in the Christchurch market. 

Bath Co products

Despite solely focusing on the front of wall products, Bath Co has an extensive range of products that can kit out any bathroom. Focusing on quality, the brand offers two main product lines: BCBC and Michel Cesar.


This is Bath Co’s high-quality but still cost-effective range of bathroom fittings. The full range includes everything needed for a stunning bathroom.


Michel Cesar

The Michel Cesar range is the Bath Co’s bespoke range of products, helping to create a truly unique bathroom.


More recently, Bath Co has moved into the Laundry market, and they also distribute prestigious UK tile manufacturer Burlington.

Bath Co has a number of contemporary showrooms, helping to highlight more products than normally found in their retail merchants. You can also view both the VCBC and Michel Cesar, and find the nearest showroom on their website.

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