Christchurch bathroom showroom: Bath Co

Who are Bath Co?

Bath Co began back in 1950 when Michael Smail noticed a gap in the market for quality and sophisticated bathrooms. Originally known as Smail & Co, the company has steadily grown over the last six decades and now offers high-quality front of wall products. 

Continually pushing the boundaries and developing new products and technologies, the family-run business has manufacturing and distribution centres in both Auckland and Christchurch. The company also focuses on ensuring its products are as sustainable and eco-friendly as possible.  

Working, selling and manufacturing their products locally means they are a very popular option in the Christchurch market. 

Bath Co products

Despite solely focusing on the front of wall products, Bath Co has an extensive range of products that can kit out any bathroom. Focusing on quality, the brand offers two main product lines: BCBC and Michel Cesar.


This is Bath Co’s high-quality but still cost-effective range of bathroom fittings. The full range includes everything needed for a stunning bathroom.


Michel Cesar

The Michel Cesar range is the Bath Co’s bespoke range of products, helping to create a truly unique bathroom.


More recently, Bath Co has moved into the Laundry market, and also distribute prestigious UK tile manufacturer Burlington.

Bath Co has a number of contemporary showrooms, helping to highlight more products than normally found in their retail merchants. You can also view both the VCBC and Michel Cesar, and find the nearest showroom on their website.

If you liked this bathroom renovation guide, head over to our Articles page for more helpful bathroom renovation tips. If you are thinking about renovating, get in contact with us for a quote. At Butterfield Bathrooms, we specialise in bathroom and laundry alterations, renovations and conversions throughout Canterbury, Darfield, Rolleston, Rangiora and Lincoln. Visit our Budget Guide page and our bathroom renovation calculator to give you a broad estimate of what your bathroom is going to cost to upgrade. Keen to see some of our recent work? Check out our Work page and Instagram and Facebook pages.

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